I have seen this ad a lot on television, especially when I watch the morning news.
http://www.youtube.com/watch?v=-aNvAt-qiVw
Meg Whitman uses this ad to play up what she did in the Silicon Valley at Ebay. Images of her success at Ebay are shown. Magazine covers and maps give the ad visually appealing images that grab attention and keep it.
The ad focuses on showing voters that she helped make Ebay an amazing company with its 15,000 employees and that she shall do the same for California as governor of California.
In comparison to Jerry Brown, I have seen fewer ads from Meg Whitman attacking Jerry Brown. Meg Whitman has done a better job conveying her message to audiences because she uses her ads to play up her accomplishments. But she too attacks her opponent through ads.
Meg Whitman has spent a larger amount of money on these ads so I believe she has been getting more attention from viewers. Which is probably why her ads get more attention.
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