http://www.youtube.com/watch?v=bBbQB0YMNZo
The above is a link to a video Meg Whitman posted on youtube. One of the many advertisements Meg Whitman has in support of her campaign for governor.
The candidate uses influential people to endorse her campaign. Using them to describe how strong of a candidate she is. The people look directly into the camera listing Meg Whitman's best qualities and her resume. It is pretty effective in convincing viewers that she is the best candidate for governor because of her experience and personal attributes. This particular video praises Meg Whitman rather than putting down her opponent Jerry Brown.
In comparison, Jerry Brown has more ads that put down Meg Whitman. I think that Meg Whitman has been falling behind because Jerry Brown's message has been heard more loud and clear.
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